Category Archives: Education

Mortgage Distress and Short Sales in the northstate

This post was published 1 year ago. Please, read this page keeping in mind that this home may have sold by now. You can always check current status by calling or texting (530) 356 4500 The Address Realty DRE # 01710206

Mortgage Distress and Short Sales in the northstate

Do you need to sell your house, but you owe more than you could sell it for? Have you been, or will you be unable to pay your mortgage?

It happens.

We offer realty services to homeowners in distress. No matter what the reason for your circumstances, we can offer help.

• Short Sales
• Notice of Default
• Mortgage modification

We have helped homeowners in the Redding and Shasta County area in situations similar to yours. What you need is:

• Local, experienced, and reputable representation
• Discreet and empathetic consultation
• Highest ethical and fiduciary standards
• No advance costs or fees

Don’t wait! Timing is everything. Did you know that once your loan Is too close to a Sale Date, some lenders will not review you for assistance? Be proactive.
Call now for discreet and reliable advice.

Call or Text (530) 356 4500

Requiem for FDotD

This post was published 1 year ago. Please, read this page keeping in mind that this home may have sold by now. You can always check current status by calling or texting (530) 356 4500 The Address Realty DRE # 01710206

We had a creative idea back in 2009, as waves of foreclosed homes began to really flow into the Redding area marketplace. Why not pick the best deal we saw each day and post it online? Thus began FDotD, for our Foreclosure Deal of the Day website. We posted about 1500 or so bank and government owned homes over the next several years, nearly daily, until last year. We met lots of great people along the way, and we made many friends. We attracted bargain hunters, but also fans of what became our fairly snarky posting style. One could not avoid seeing some pretty stupid stuff during the worst of the REO (foreclosed homes for sale) peak, and we commented on it all.

Now though, there are much fewer REO homes for sale, and most cannot be be described as “Deals” at current market prices. Or they are an auction, so the “price” is only made-up. So, it’s time to fold up shop on FDotD, and use the server space for new things. Here to post one last time about it in case anyone wonders what happened to us, or searches online for FDotD.
fdotdsm
Aside from the great people we met through FDotD, a favorite memory was receiving some free coffee. We know we had avid readers, but not all of them would use our services to buy. So we added a “Buy us coffee” tab that allowed for small donations. Thank you for letting us know you were out there.

Least favorite thing about FDotD was that every foreclosed home is a sad story. It fed into the realization that the rampant mortgage fraud crisis that nearly brought down the entire economy and which provided so many REO homes for us to write about, resulted in nearly no prosecutions. Really? When we started in 2009, it seemed likely that somebody was going to jail. Nope. Here we are 8 years later and it’s like it never happened. Snark took on a bitter edge, and nobody wants to read that.
banker-catWe hope it doesn’t happen again, but memories are short. Meanwhile, we apply our attention to more pleasant pursuits.

Thank you to everyone who supported us at FDotD!

Sold! Creative real estate photography enables quick sale

This post was published 2 years ago. Please, read this page keeping in mind that this home may have sold by now. You can always check current status by calling or texting (530) 356 4500 The Address Realty DRE # 01710206

We sold this east Redding home in just 46 days, start to finish.

The Redding real estate market has really heated up. And we also think our marketing had something important to contribute to the quick sale.
Front1
 On the first photo-shoot, the kitchen looked very monochromatic. The white cabinets and white countertops looked good in person, but the photography didn’t fully convey it. So we went to the store and bought some colorful and luscious looking food to enhance the shot. We think it really helped get buyers in the door.  Kitchen = Food, right? We received several positive comments about this image.  Click to enlarge.
Hawn kitchen with food

Kitchen sinkAnother example of creativity applied to home sales in Redding by The Address Realty. 

See more creative marketing  images of this home from The Address Realty at the link.

We look for the story of your house or real estate for sale. We then try to have the photos convey that story so your home or other real estate will attract online buyers.

Sure, there are other brokerages that can and do hire out competent photography for their clients (many others do not).

But do they sell homes for a 1% brokerage fee?

We do that.

Learn how we sell homes for just 1% without sacrificing quality.

We are The Address Realty

Call or Text: (530) 356 4500

Get your Redding home ready to sell!

This post was published 2 years ago. Please, read this page keeping in mind that this home may have sold by now. You can always check current status by calling or texting (530) 356 4500 The Address Realty DRE # 01710206

Here is a helpful infographic with which we agree:

 home-staging
Home Staging Infographic by The Rug Seller
One thing we have learned in our years selling homes in the Redding area is this: Many buyers are unable to visualize interiors for themselves. We can ask them to imagine a given house with no clutter, or with better decor, but many people just can’t see it internally. A lot more people than you might think lack that ability to visualize. You need to give those buyers a clear image they can see themselves living with. It truly adds value.

We offer full service home listing and sales in the Redding area.

This post was published 2 years ago. Please, read this page keeping in mind that this home may have sold by now. You can always check current status by calling or texting (530) 356 4500 The Address Realty DRE # 01710206

And when we say full service home listing and sales in the Redding area, it means things like feeding the Koi in a client’s pond while they are away.
Feeding fishBear-koi6Plus, it’s nice to come out here to feed the fish. Somebody is going to love this home!
FlagJust $349,900 for this 1980 sqft 3/3 on 2.35 acres of this green earth. Let us know if you’d like to see it.
The Address Realty
Skip Murphy
CalBRE 01423715
Call or Text (530) 356 4500

Agent safety at The Address Realty

This post was published 2 years ago. Please, read this page keeping in mind that this home may have sold by now. You can always check current status by calling or texting (530) 356 4500 The Address Realty DRE # 01710206

We take agent safety seriously here at The Address Realty. Please don’t take it personally if we don’t agree to meet you at a property for sale if we don’t know you. We’re just following industry-wide safety protocol.
That said, we’d love to meet you! Call and we can meet for coffee or something. Thanks for understanding! For real estate services in and around Redding and Shasta County, call or text (530) 356 4500.
Logo 100px

Professional Standards at the Shasta MLS

This post was published 3 years ago. Please, read this page keeping in mind that this home may have sold by now. You can always check current status by calling or texting (530) 356 4500 The Address Realty DRE # 01710206

I have served for many years on Pro Standards at the Shasta Association of Realtors. In order to stay current, members are required to re-train every year. I just received my certificate for this year, and am looking forward to serving. I have always tried to raise the bar of our local membership to keep our ethical standards high, and I know my fellow Realtors feel the same.
Certificate of Pro Standards trainingOurs is a complex business. It pays to keep informed.

Preamble
Under all is the land. Upon its wise utilization and widely allocated ownership
depend the survival and growth of free institutions and of our civilization.
Realtors® should recognize that the interests of the nation and its citizens
require the highest and best use of the land and the widest distribution of
land ownership. They require the creation of adequate housing, the building
of functioning cities, the development of productive industries and farms,
and the preservation of a healthful environment.
Such interests impose obligations beyond those of ordinary commerce.
They impose grave social responsibility and a patriotic duty to which
Realtors® should dedicate themselves, and for which they should be
diligent in preparing themselves. Realtors®, therefore, are zealous to
maintain and improve the standards of their calling and share with their
fellow Realtors® a common responsibility for its integrity and honor.

Sold for Full Price! Country Estates in Cottonwood

This post was published 3 years ago. Please, read this page keeping in mind that this home may have sold by now. You can always check current status by calling or texting (530) 356 4500 The Address Realty DRE # 01710206

Escrow closed yesterday afternoon on this home we listed in Country Hills Estates in Cottonwood. We brought the seller a Full Price offer, $379,900 .
Another excellent marketing image from The Address Realty
There were over 100 views of the tour video:

The seller liked our work:

Using The Address Realty, he saved thousands of dollars over traditional plans.

Any questions?

Shasta REALTORS® promote professionalism

This post was published 3 years ago. Please, read this page keeping in mind that this home may have sold by now. You can always check current status by calling or texting (530) 356 4500 The Address Realty DRE # 01710206

Really love this recent message to all our local REALTORs from our board’s Executive Officer.

Hello Fellow REALTORS®,

REALTORS® pledge to treat all parties in a transaction honestly, to provide competent real estate services, to be truthful in real estate representations, and to provide equal professional services regardless of the race, color, religion, sex, handicap, familial status, national origin or sexual orientation of consumers.

REALTORS® commitment to the dream of home ownership and to diverse, thriving communities is demonstrated every day in their work with you and your neighbors. The market never stops changing, and the Code of Ethics evolves with it. By choosing to work with a REALTOR®, you are choosing a professional who holds himself or herself to high ethical standards.

REALTORS® put dreams in trusted hands.

I pledge to promote the high standards of the REALTOR® organization on the local, state, and national level. Please help support your REALTOR® organization by making the pledge by joining and promoting the advocacy of our governing rules. I have provided some easy links that can help you get started.

Pathway to Professionalism

Code of Ethics

Pathway to Professionalism Video

Warmly,

Tom H Whitacre
Executive Officer

Tom Whitacre and Broker Erin Rader of the Address Realty

Tom Whitacre and Broker Erin Rader of the Address Realty

Biggest homeseller mistakes, according to agents

This post was published 3 years ago. Please, read this page keeping in mind that this home may have sold by now. You can always check current status by calling or texting (530) 356 4500 The Address Realty DRE # 01710206

So there’s this website for agents called Active Rain, and they polled 1000 agents to ask what the biggest mistakes homesellers can make might be. We mostly agree with the list.
Biggest homeseller mistakesTo the extent you can avoid making these common mistakes, your selling experience will be rewarded.